I was interested in a report just published by Report Linker who surveyed a representative sample of the U.S. adult population in May 2017. The survey was related to exercise, how people feel about their bodies and how adults manage their fitness today.
The following points were of particular interest:
3 out of 4 respondents said, “having a good shape and looking good are particularly important to them”
73% of respondents said they’ve wanted to change something about their bodies
87% of them said they are “too fat”
There is clearly an overwhelming sense of disatisfaction out there. For the vast majority of the population, this isn’t for lack of trying. These are people who truly have the desire to be fit, they just haven’t found the right solution. They’ve paid for memberships at mainstream gyms time and time again, but without success. We’ve long known that if it was possible to take the proverbial “magic pill” to get in shape, many would. People want that magic solution.
This article does not present any new news, but it undoubtedly reinforces why what we do at Koko FitClub is so important, because there are loads of people who have failed in the mainstream gym world, where they lack direction or guidance.
Wanting to get in shape is half the battle. The other half is knowing how to do it. And that is the biggest problem for the more than 80% of adults who don’t have a gym membership or fitness solution today: they simply haven’t found a place or a plan that works, or that motivates them to stick with it.
They want exercise that makes them feel empowered in a place where they feel welcomed and supported. A place that sets them up for success and builds habits that stick. A place where they are coached individually to success so they can meet THEIR goals in a way that fits into the reality of their demanding lives. So, it has to be convenient and time efficient — just show up and get a great workout, built exactly for you, without any thinking or planning required.
We built Koko to address these needs. A place for you, with a plan for you.
The vast majority of the population needs far more than a place where there’s equipment. They need the warmth, support and individual focus so they can be coached to success — something that Koko has been designed to provide. And it works. There is good news. Thousands and thousands of people have experienced success at last and have changed the way they feel. You see, there is a magic solution after all.
Stay Koko Strong!
President & Co-Founder, Koko FitClub