Barbie Finally Gets It: One Size Does Not Fit All


Mattel announced that Barbie will finally start to look like real women – tall, short, flat-footed and even curvy.

Over the past few years, Mattel has released Barbie dolls with more realistic body shapes and a variety of skin tones and hair textures representing the diversity of the children who love to play with them.

This year, Mattel has taken this a step further, announcing that Barbie dolls will now be available in a variety of new body types – Tall, Petite, and Curvy.

For parents of young children, and for those of us in the fitness industry, this is great news. For too many girls, being stick-skinny and “perfect” is a very real, and potentially dangerous, aspiration. It starts at an alarmingly young age, and continues on into adulthood for many women.

Here at Koko FitClub, we see far too many clients come to us feeling broken, having carried around the physical and mental burden of a negative body image their entire lives.  Each has different needs and requires an individualized solution and coaching to restore confidence and rebuild a healthy body, undoing years of damage to body and mind.

We do not live in a one-size-fits-all world, and we applaud Mattel for making these important changes to reflect our many shapes and sizes.

Our differences are what make us human, and wonderful. Moving away from the one-size idealized Barbie of the past, and allowing children to choose a doll that more closely resembles the real women in their lives, is a big step towards redefining the modern standard of healthy and beauty for our children, and ourselves.

— Lauren Dell’Olio


Interested in Koko?
Try 30 days of complete fitness and coaching for just $30.



About Lauren Dell’Olio

Lauren Dell’Olio is a Fitness Life Correspondent and Managing Editor of The Stronger Blog. Lauren brings her perspective as a working mother of three, lifelong fitness enthusiast, marathon runner and “foodie” to the Stronger Blog. Lauren joined the Koko FitClub corporate team in 2008 as one of the company’s early employees and currently serves as Director of Marketing, with a focus on member experience, content development, social media and digital strategy. Since Lauren joined Koko, the company has grown from 1 to 125+ locations nationwide, serving over 20,000 members. Lauren and her family live in Norwell, MA.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s