The World’s First Digital Gym

Every once in a while, two seemingly unrelated concepts are combined in a single phrase, and a new era is born.

When “personal” and “computer” came together, it was a revolution. “Online” and “shopping” exploded the global marketplace. “Smart” and “phone” changed forever how we manage our lives.

Today, with the unveiling of our beautiful new website, we proudly unite the words “Digital” and “Gym” for the first time.

Koko is a Digital Gym. We’ve always been that, but we’ve never said it until now. The Koko experience is radically different from everything in the history of fitness, and describing it has been one of our biggest challenges. It takes a while for language to catch up with innovation.

We’re not the only digital fitness company. The world is full of gadgets that passively monitor body movements and gather physiological data. There are bracelets, armbands, apps, running shoes with embedded chips, and countless other cool devices. But until Koko came along, there was no physical place where you could go for active workouts defined and guided by the most sophisticated digital tools. No gym that tracked and analyzed your fitness data in the cloud and made it accessible 24/7 on all devices.

We’re the first and only truly digital gym, and that’s how we’ll describe ourselves from now on.  Our mission is simple: We’re using the most powerful technologies of our time to make it easier for people everywhere to lead healthy, happy lives. As tens of thousands of passionate Koko members already know, our system makes working out more intelligent, efficient, effective and just plain fun than ever before. The new website will be a gathering place for this growing movement. The Stronger Blog will offer fresh takes on exercise, technology and the future of health.

Digital has finally met Gym, and fitness will never be the same.

Interested in Koko?
Try 30 days of complete fitness and coaching for just $30.


About Michael Wood, Chief Fitness Officer
Michael Wood, CSCS, is Chief Fitness Officer at Koko FitClub, driving the development of integrated strength and cardio training and nutrition programs for Koko members nationwide. A nationally acclaimed fitness expert, Michael has conducted research as a Senior Exercise Physiologist at the Nutrition, Exercise Physiology and Sarcopenia Laboratory at the Research Center on Aging at Tufts University, and has lectured at Boston University and the University of Connecticut. He has been named Boston Magazine’s “Best of Boston” Personal Trainer, and made the Men’s Journal “Dream Team” list of the nine best trainers in the U.S. Michael and his family live in North Attleboro, MA.

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