The Power of Prescription

I was fascinated by a recent story I heard on NPR, “No Bitter Pill: Doctors Prescribe Fruits and Veggies,” about a group of New York doctors who are writing prescriptions for fresh fruits and vegetables as a way to manage the health of their patients, especially those with diabetes. And they’re getting results: after the first year, 38% dropped their BMI.  Why?  Because, as one of the participating physicians said, “Just telling patients to eat well is not enough.  You’ve got to show them.” Ah, yes!  The power of HOW, not what!

When it comes to managing your health, the more explicit the plan and the more tailored it is to your unique needs, the more likely you will be successful; whether a disease management protocol, eating specific fruits and vegetables, or a precisely designed exercise regimen. This is fundamental to what we’ve seen drive quantifiable and certain outcomes of our members’ workouts at Koko:  if people do what they are supposed to do, they will realize the benefits (outcomes) of doing so. And, doing it any other way is, frankly, exhausting!

Time to get my fruits and veggies…


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About Michael Wood, Chief Fitness Officer
Michael Wood, CSCS, is Chief Fitness Officer at Koko FitClub, driving the development of integrated strength and cardio training and nutrition programs for Koko members nationwide. A nationally acclaimed fitness expert, Michael has conducted research as a Senior Exercise Physiologist at the Nutrition, Exercise Physiology and Sarcopenia Laboratory at the Research Center on Aging at Tufts University, and has lectured at Boston University and the University of Connecticut. He has been named Boston Magazine’s “Best of Boston” Personal Trainer, and made the Men’s Journal “Dream Team” list of the nine best trainers in the U.S. Michael and his family live in North Attleboro, MA.

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