“First they ignore you, then they laugh at you, then they fight you, then you win.” Ghandi
On occasion, Koko FitClub raises the hackles of personal trainers who don’t understand what we are about or haven’t considered that we are fighting the same battle against lifestyles that leave people at risk for the worst chronic diseases. Here’s a recent example from a Patch comment in response to a new Koko FitClub here in Massachusetts:
“If you want to transform, then having someone work with you that gets to know you, can adapt if you have injuries, can motivate you even when you are not in the mood is the only way you can achieve lasting results. The owner and staff are not personal training certified. No one in the personal training business would ever work at a “FAD” like this. 30 Minute workout with results is great. Its like 30 minute Abs. A German company has created a 17.5 minute workout that is used in gyms and by professional soccer players and is making its way into the US. You can get virtual training now at a regular gym and get all the benefits since all the major manufacturers of equipment are getting into the virtual training business with clients having access on a computer to their results, etc. Comcast has 100′s of programs that customers can get for free at home without taking the time to go to a gym. Their intellectual property is not proprietary and every fitness company will be competing with them soon. FAD all over it.”
Believe me, as a former personal trainer, exercise physiologist and certified strength and conditioning specialist, I know quality personal training can change lives. Since it’s Koko FitClub’s mission to do just that, we have no desire to take clients away from personal trainers.
But – and it’s a big one – the majority of us will never hire a personal trainer. (We don’t even belong to gyms.)
We want to be fit and healthy, though. We are the people for whom Koko FitClub is in business. The masses. For us, for reasons as unique as we are, Koko is better than personal training.
And did I mention that Koko works as well and often better than personal training? (On average a 33% strength gain after 24 weeks of strength training and a 41% strength gain after a year – this based on data collected from over half a million sessions!)
I’d love to hear your thoughts on this Koko Nation, do you have anything to add?
Michael Wood, CSCS
Chief Fitness Officer
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About Michael Wood, Chief Fitness Officer
Michael Wood, CSCS, is Chief Fitness Officer at Koko FitClub, driving the development of integrated strength and cardio training and nutrition programs for Koko members nationwide. A nationally acclaimed fitness expert, Michael has conducted research as a Senior Exercise Physiologist at the Nutrition, Exercise Physiology and Sarcopenia Laboratory at the Research Center on Aging at Tufts University, and has lectured at Boston University and the University of Connecticut. He has been named Boston Magazine’s “Best of Boston” Personal Trainer, and made the Men’s Journal “Dream Team” list of the nine best trainers in the U.S. Michael and his family live in North Attleboro, MA.