In the News: Why the Campaign to Stop America’s Obesity Crisis Keeps Failing

I read with interest the recent Newsweek cover story, Why the Campaign to Stop America’s Obesity Crisis Keeps Failing, by Gary Taubes. Taubes shines a light on the importance of eating the right types of calories to beat obesity and I want to share it with Koko Nation along with my own insights into some of the questions he raises.

As a professional in the business of helping clients get and stay in better shape long term, I applaud Mr. Taubes for questioning the status quo. My experience at Tufts Center for Nutrition taught me how sugars and white flour products can wreak havoc on the metabolism and lead directly to chronic weight gain. However, I believe Taubes’ assessment of the role of exercise in weight management is overly simplistic and may mislead readers to think exercise (especially high-intensity type training) is ineffective and possibly even a contributing factor in our nation’s struggle with weight.

One of the most powerful benefits of exercise is not how many calories are burned during exercise. Exercise, particularly strength training, is absolutely essential for maintaining our body’s lean muscle mass as we age. This, in turn, helps maintain or elevate our metabolism. By boosting our metabolic rate, our bodies naturally burn calories at a higher rate 24/7.  Unfortunately, too many dieters today instead focus on low calorie diets that result in an overall loss of precious lean muscle mass, (research shows as much as 10-50%,) which ultimately slows their metabolic rate. And unknown to many, excessive cardio exercise (“chronic cardio”) can exacerbate this muscle loss.

Bottom line, the real key to long term weight control is both the right type of calories, as Mr. Taube states, and the right type of exercise. It’s that simple.

Michael Wood, CSCS
Chief Fitness Officer
Koko FitClub

Koko FitClub Franchising

Three Days a Week: A Schedule You Can Live With for a Lifetime

KokomanJugglerOn Wednesday, my friend Michael Wood posted a great explanation of the physiologic importance of recovery days and sticking to a three day-a-week Koko Smartraining strength schedule. I’m here to tell you the most important thing about Smartraining on a three day-a-week schedule: By fitting so effortlessly into your life, it very naturally becomes a part of your lifestyle. If you have always struggled to “make time” for fitness, this is a revelation. You now have a healthy exercise plan that gets results without requiring excessive time at the gym. Three days-a-week for 30 minutes fits so easily into your crazy schedule that you can happily stick to it for life. Wow!
When my husband (and Koko Co-Founder) Mike Lannon and I became parents, it quickly hit home that we no longer had the luxury of time to spend in the gym. We had to get in and get out. I found I couldn’t do what I needed to do to get the results I wanted in the time I had. My solution? Convince Mike to come up with a strength training plan for me. (What a guy!) The process left him truly appreciative of the money people spend on personal trainers and both of us determined to come up with a better solution. A solution that gets results and fits “real-life.” Alas, the idea for the Koko Smartrainer was born not long after our son!
Mike Lannon likes to compare Koko to the successful weight management programs. Programs that work because they remove the doubt and confusion surrounding healthy eating and replaces it with a simple, easy-to-follow, liveable system that makes choosing healthy foods a no brainer. Armed with a system like that, choosing healthier foods becomes second nature and a part of your life long-term. Koko does the same thing for fitness. Koko removes the doubt and confusion surrounding fitness and replaces it with a simple, easy-to-follow, liveable system for getting leaner, stronger and staying that way. An important part of that Koko liveability is the three day-a-week schedule. It is convenient and simple to fit into the realities of life for the rest of your life.
Now, I want to make sure you aren’t misunderstanding me. I’m not advocating you “do nothing” the other four days of your week. Take that fit, healthy body out and do something active that you enjoy! I’m very active, it just happens that the only “exercise” I have time for is strength training on the Smartrainer 3 days-a-week with a quick 15 minute blast of Koko Cardio if I have a little extra time. Thankfully, it’s all I need!
Mary Obana
President and Co-Founder

Koko HealthTracks: Coming Soon to a Koko FitClub Near You!

rxWe are thrilled to announce the launch of Koko HealthTracks. The year-long, progressive strength training programs are designed by Koko Chief Fitness Officer, Michael Wood, CSCS, as a prescription for members with specific health challenges.
Koko HealthTracks, based on the latest medical and exercise science research, are the natural next generation of Koko Smartraining programs. For those struggling with health issues that have affected their functionality, the Koko Smartrainer is ideally suited to the re-introduction of exercise. The safe, progressive strength programs are individualized to the patient’s specific needs, goals and limitations, thus removing the confusion and anxiety that accompanies taking this important step to reclaiming one’s well-being.
Arthritis: Progressive resistance training designed to help improve physical function, reduce soreness, stiffness and painful symptoms of arthritis.
Diabetes: Lose weight, get strong and improve your quality of life with this complete strength and cardio plan for diabetics. Benefits may include improved insulin sensitivity, glucose tolerance and a lowered risk of heart disease.
Men’s Health: A program designed to improve muscle size, strength, functional performance and body composition while reversing the functional declines often associated with men’s health issues.
Breast Cancer: Reclaim and reshape your body with this progressive training program that builds strength while toning and conditioning your entire body, paying special attention to muscle groups of the core and upper body.
Back Relief: Build a stronger back and core to help relieve and prevent back pain by strengthening the muscles involved in the body’s core stabilization.
Through Koko HealthTracks, we want to help our members bridge the gap between a doctor’s recommendation ‘to exercise’ and the actual implementation of a fitness plan to proactively deal with health concerns. If we can do that, then we have achieved our goal: Empowering you to feel better everyday.
For more information about Koko HealthTracks, inquire at the front desk of your Koko FitClub!