Earlier this week, I came across a fascinating discussion of a Stanford University exercise motivation study on WSJ.com. The researchers found that simple, periodic communication with people who are trying to exercise more consistently is very effective at increasing the amount of exercise they do- and they stick to it for the long haul. In other words: these gentle reminders helped them make a habit out of fitness. The article started me thinking about how Koko has fostered our members’ “sticktoitiveness” through email communications from the very beginning. And, wondering why the heck don’t we shout from the rafters this other really cool way Koko makes getting and staying in shape easier!
Since the very beginning, we’ve wanted Koko to be your cheerleader. We knew that to truly create a solution to “yo-yo fitness,” powerful motivational elements had to be part of the package. Everyone needs a boost now and then to keep their fitness routine going! Our Smartraining technology is uniquely able to manage and log your performance and use that information to keep you on track, nurturing your fitness habit. It not only provides great instant feedback while you are are working out and the long view of your progress to date, it also helps Koko understand your exercise behaviors allowing us to communicate with you by email when you need us most, keeping you motivated, informed and on track with your program.
Our anecdotal experience falls in line with the Stanford results. As an example, Koko sends a kindly reminder email when we haven’t seen you in a while. What’s amazing is that many of you drop a line back explaining why you’ve been away, expressing your excitement to return! And that gentle nudge usually gets you back through the door within a couple of days. We can’t stress enough that Koko is a guilt-free zone, but we love that a supportive email check-in from Koko can help you get back on track!
The article itself is worth a read. Interesting stuff! Here’s the link:
President & Co-Founder