I’d like to share a revealing article I came across in the New York Times this week about the state of the health club industry. It reinforced for me why my husband and I founded Koko FitClub in the first place.
In the article, a Mr. Boggs pointed out that only 15 percent of the American population belongs to gyms: “When you’ve got 85 percent saying ‘I don’t think so,’ we’ve got to recalibrate what we’re doing.” He’s spot on.
The fact is gyms simply don’t work for most people. This is not about making them fancier or pricing them cheaper. Why else, according to the article, would “45 percent of fitness-club members quit going in any given year?”
The answer, in our mind, is creating a place where people want to go because it actually works. What a radical, revolutionary idea! It’s the idea that gave birth to Koko FitClub. Koko is a place where folks like us, the other “85%,” can get fit.
I love hearing how engaged and motivated you are to exercise at your Koko FitClub. And how for many of you, you are exercising consistently and effectively for the first time in your lives- and loving it. You’ve become “KokoNuts!”
It’s no wonder, as the New York Times article implies that the old “gyms” are a dying breed. Times have changed. People are done wasting time on what doesn’t work.
There’s a whole new future of fitness happening everyday at Koko FitClub and I’m so happy that you are a part of it. Viva la revolution!
Yours in good health,
President and Co-Founder