An hour southwest of New Orleans, Houma, in Terrebonne Parish, Louisiana, is known for putting on a serious Mardi Gras party of its own! I asked Koko FitClub Houma’s co-owners, Paul Baker and Debbie Denova-Baker, if they were trying to make a statement by opening Friday, February 12th, just three days after the beads had settled on Houma’s “Fat Tuesday” celebrations. Denova-Baker admitted that the “Fit Friday” opening in Houma was a coincidence, but a “very timely” one! “Southerners know how to have a good time,” said Denova-Baker. “They can eat, drink and be merry better than anyone in the world. Unfortunately, this lifestyle can lead to bad habits and, in extreme cases, obesity, diabetes and heart disease. With Koko, we hope to help our community enhance the enjoyable lifestyle we’ve all come to love by including health and fitness as part of that lifestyle.”
The Bakers have a personal investment in the community of Houma, it’s their hometown. So, they set out to “break the mold” and bring a new type of health club to Houma. One that would cater to the needs of Houma’s residents. Explains Denova-Baker, in Houma “people have a desire to exercise, but they don’t have the time or they are turned off by the typical gym scene.” From the perspective of their personal training backgrounds, the Bakers believe Koko’s focused 30 minute workout and inviting atmosphere is the perfect solution to help Houma’s residents live healthier lives.
And, just like any proud community, Houma is also personally invested in the Bakers. As Denova-Baker ran down the list of her pre-opening marketing strategies, your usual mix of direct mail, billboards, etcetera, she exclaimed that the hottest marketing campaign is being run by their “hometown ambassadors.” Residents of Houma are buzzing with enthusiasm for Koko FitClub. The “word of mouth has been the best!”
Going to be spending time in Cajun country? Folks in this part of Louisiana are known for their hospitality, so bring along your Koko Key and try out the newest Koko FitClub. The Bakers are at 4734 Highway 311 in Houma. And, spread the word! Debbie and Paul aren’t finished yet. This is just the first of several Koko FitClubs they have slated for area.