I found the web comments on the article from members and non-members alike particularly interesting. (They are worth a read if you have not see them.) What a great show of support from Koko’s Needham and Pembroke members. Thank you!
I wasn’t surprised to see a smattering of negative comments coming from the traditional health club world. It’s another sign that we are shaking things up in the fitness industry. The old, outdated ways regular gyms do business may work for some, but Koko is blazing new trails for our members. You have come to us because the old ways just weren’t working for you anymore. Our focus is providing an exercise routine that fits your life and that you can stick to for the long haul. It’s no surprise that expensive personal trainers and other gym owners are nervous. Innovation is never welcomed with open arms by the purveyors of the status quo!
By the way, wouldn’t it be fun to ask those skeptics who doubt the effectiveness of Koko what their Q score is? Or, what their strength gain has been in the last year? That will stump them!
Viva la revolution!
The Boston Globe article on Koko FitClub Needham and the comment section can be found at: http://www.boston.com/business/healthcare/articles/2010/03/21/franchise_founders_hope_they_have_a_fit_concept/?comments=all#readerComm