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Barbie Finally Gets It: One Size Does Not Fit All

Barbie now looks like real women

Image source: Mattel, Inc.

Mattel announced that Barbie will finally start to look like real women – tall, short, flat-footed and even curvy.

Over the past few years, Mattel has released Barbie dolls with more realistic body shapes and a variety of skin tones and hair textures representing the diversity of the children who love to play with them.

This year, Mattel has taken this a step further, announcing that Barbie dolls will now be available in a variety of new body types – Tall, Petite, and Curvy.

For parents of young children, and for those of us in the fitness industry, this is great news. For too many girls, being stick-skinny and “perfect” is a very real, and potentially dangerous, aspiration. It starts at an alarmingly young age, and continues on into adulthood for many women.

Here at Koko FitClub, we see far too many clients come to us feeling broken, having carried around the physical and mental burden of a negative body image their entire lives.  Each has different needs and requires an individualized solution and coaching to restore confidence and rebuild a healthy body, undoing years of damage to body and mind.

We do not live in a one-size-fits-all world, and we applaud Mattel for making these important changes to reflect our many shapes and sizes.

Our differences are what make us human, and wonderful. Moving away from the one-size idealized Barbie of the past, and allowing children to choose a doll that more closely resembles the real women in their lives, is a big step towards redefining the modern standard of healthy and beauty for our children, and ourselves.

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Life isn’t one-size-fits-all, and neither is Koko FitClub.

At Koko, we believe in fitness for everyone, but we build it just for you.
Try 30 days of individualized training and coaching at Koko FitClub for just $30.

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Don’t Stop Strength Training This Summer

The Perfect Summer Workout

Don’t abandon strength training this summer

Most gym-goers work hard throughout the year, building strength and increasing lean muscle levels with consistent strength training in order to stay youthful, manage weight, and look great.

Yet, far too many of them throw it all away when those lazy days of summer roll around, avoiding the gym in favor of outdoor activities.

Why? Do athletes stop training in the off-season? Of course not. They continue to exercise and eat right so that their bodies maintain the gains they worked so hard to achieve year-round. And that includes regular strength training.

It’s no different with your gym membership and your personal workout habits. As the summer approaches, you may think of yourself as being more “active” outside (a good thing) and may consider freezing your gym membership (a bad thing!). Before you do, you should know this: when you stop strength training, your body can “detrain” in as little as two to three weeks. That means, all those gains you worked so hard to achieve may start to reverse the longer you stay away from your workouts.

Even if you increase your outdoor cardio activity in the summer, it isn’t a replacement for strength training.  By cutting back on strength workouts, you will lose lean muscle and strength, which means you’ll have to work harder to get them back.

To remain in great  summer shape, don’t abandon the gym and your strength training sessions. Continue to enjoy your favorite summertime activities, but to maintain that lean, strong body you’ve worked so hard to achieve, be sure to incorporate just one or two strength sessions into your weekly workout routine. When September rolls around, you can return to more frequent trips to the gym and increase the volume of your training, but you’ll be in much better shape thanks to continued progress over the summer. Your body will thank you for it.

 

The Gamification of Fitness

Gamification of Fitness Koko FitClub

Have you ever played the game Flappy Bird on your phone? Even if you’re not one of the fifty million people who have recently downloaded it, you probably know how addictive these sorts of games can be.

What if I told you that the same principle that makes these games insanely addictive could help you lose weight, build muscle, and live a healthier life? It’s called “gamification” and it has the potential to transform fitness. Continue reading

HIIT: The Unbelievably Effective 15-Minute Cardio Workout

Koko Cardio 15 Minute Treadmill and Elliptical WorkoutsDon’t think you can get an amazing cardio workout in 15 minutes? Download these FREE audio workouts from fitness pro and Koko FitClub Chief Fitness Officer, Michael Wood – and think again.

High Intensity Interval Training (HIIT) is  perfect for anyone who wants a serious workout in less time. A HIIT workout alternates between intense bursts of activity and fixed periods of less-intense activity or rest, working your body more efficiently to give you maximum results with less time at the gym. Continue reading