I’d like to share a revealing article I came across in the New York Times this week about the state of the health club industry. It reinforced for me why my husband and I founded Koko FitClub in the first place.
Full Service Gyms Feel a Bit Flabby (Jan 26): http://nyti.ms/fyaMGe
In the article, a Mr. Boggs pointed out that only 15 percent of the American population belongs to gyms: “When you’ve got 85 percent saying ‘I don’t think so,’ we’ve got to recalibrate what we’re doing.” He’s spot on.
The fact is gyms simply don’t work for most people. This is not about making them fancier or pricing them cheaper. Why else, according to the article, would “45 percent of fitness-club members quit going in any given year?”
The answer, in our mind, is creating a place where people want to go because it actually works. What a radical, revolutionary idea! It’s the idea that gave birth to Koko FitClub. Koko is a place where folks like us, the other “85%,” can get fit.
I love hearing how engaged and motivated you are to exercise at your Koko FitClub. And how for many of you, you are exercising consistently and effectively for the first time in your lives- and loving it. You’ve become “KokoNuts!”
It’s no wonder, as the New York Times article implies that the old “gyms” are a dying breed. Times have changed. People are done wasting time on what doesn’t work.
There’s a whole new future of fitness happening everyday at Koko FitClub and I’m so happy that you are a part of it. Viva la revolution!
Yours in good health,
Mary Obana, President and Co-Founder
Koko FitClub
Viva la revolution!
I’d like to share a revealing article I came across in the New York Times this week about the state of the health club industry. It reinforced for me why my husband and I founded Koko FitClub in the first place.
Full Service Gyms Feel a Bit Flabby (Jan 26)
In the article, a Mr. Boggs pointed out that only 15 percent of the American population belongs to gyms: “When you’ve got 85 percent saying ‘I don’t think so,’ we’ve got to recalibrate what we’re doing.” He’s spot on.
The fact is gyms simply don’t work for most people. This is not about making them fancier or pricing them cheaper. Why else, according to the article, would “45 percent of fitness-club members quit going in any given year?”
The answer, in our mind, is creating a place where people want to go because it actually works. What a radical, revolutionary idea! It’s the idea that gave birth to Koko FitClub. Koko is a place where folks like us, the other “85%,” can get fit.
I love hearing how engaged and motivated you are to exercise at your Koko FitClub. And how for many of you, you are exercising consistently and effectively for the first time in your lives- and loving it. You’ve become “KokoNuts!”
It’s no wonder, as the New York Times article implies that the old “gyms” are a dying breed. Times have changed. People are done wasting time on what doesn’t work.
There’s a whole new future of fitness happening everyday at Koko FitClub and I’m so happy that you are a part of it. Viva la revolution!
Yours in good health,
Mary Obana
President and Co-Founder
Koko FitClub
I joined Koko FitClub shortly after one opened in Thibodaux, LA, in late August 2010. I have always hated exercising and never made time for it. Since I have joined Koko, I exercise 6 days a week, just got my black lanyard yesterday, and am in better shape than I have been in in over 25 years (I’m 53 years young). I guess you can call me a KokoNut!!! Thanks for starting Koko FitClub!!! I has changed my life!
Ginger,
Congratulations! That black lanyard is well deserved. You should be so proud of yourself!
Stories like your’s inspire us all the more. Thank you for sharing your experience! We are so glad you are part of Koko Nation! We love KokoNuts!
Heres to your continued success!
Mary
There is no place like home but the gymnasium is the healthiest place to be. It’s ironic that only 15% of Americans have gym membership. We should reverse the trend to 85%. It’s cost effective in the long run and it will help in preventing the skyrocketing cost of health care in the U.S. Also, make it affordable to everyone.