Monthly Archives: January 2011

A Fitness Revolution is Happening at Koko FitClub

I’d like to share a revealing article I came across in the New York Times this week about the state of the health club industry. It reinforced for me why my husband and I founded Koko FitClub in the first place.
Full Service Gyms Feel a Bit Flabby (Jan 26):  http://nyti.ms/fyaMGe
In the article, a Mr. Boggs pointed out that only 15 percent of the American population belongs to gyms: “When you’ve got 85 percent saying ‘I don’t think so,’ we’ve got to recalibrate what we’re doing.” He’s spot on.
The fact is gyms simply don’t work for most people.  This is not about making them fancier or pricing them cheaper. Why else, according to the article, would “45 percent of fitness-club members quit going in any given year?”
The answer, in our mind, is creating a place where people want to go because it actually works. What a radical, revolutionary idea! It’s the idea that gave birth to Koko FitClub. Koko is a place where folks like us, the other “85%,” can get fit.
I love hearing how engaged and motivated you are to exercise at your Koko FitClub. And how for many of you, you are exercising consistently and effectively for the first time in your lives- and loving it. You’ve become “KokoNuts!”
It’s no wonder, as the New York Times article implies that the old “gyms” are a dying breed. Times have changed.  People are done wasting time on what doesn’t work.
There’s a whole new future of fitness happening everyday at Koko FitClub and I’m so happy that you are a part of it.  Viva la revolution!
Yours in good health,
Mary Obana, President and Co-Founder
Koko FitClub
Viva la revolution!

Viva la revolution!

I’d like to share a revealing article I came across in the New York Times this week about the state of the health club industry. It reinforced for me why my husband and I founded Koko FitClub in the first place.

Full Service Gyms Feel a Bit Flabby (Jan 26)

In the article, a Mr. Boggs pointed out that only 15 percent of the American population belongs to gyms: “When you’ve got 85 percent saying ‘I don’t think so,’ we’ve got to recalibrate what we’re doing.” He’s spot on.

The fact is gyms simply don’t work for most people.  This is not about making them fancier or pricing them cheaper. Why else, according to the article, would “45 percent of fitness-club members quit going in any given year?”

The answer, in our mind, is creating a place where people want to go because it actually works. What a radical, revolutionary idea! It’s the idea that gave birth to Koko FitClub. Koko is a place where folks like us, the other “85%,” can get fit.

I love hearing how engaged and motivated you are to exercise at your Koko FitClub. And how for many of you, you are exercising consistently and effectively for the first time in your lives- and loving it. You’ve become “KokoNuts!”

It’s no wonder, as the New York Times article implies that the old “gyms” are a dying breed. Times have changed. People are done wasting time on what doesn’t work.

There’s a whole new future of fitness happening everyday at Koko FitClub and I’m so happy that you are a part of it. Viva la revolution!

Yours in good health,

Mary Obana
President and Co-Founder
Koko FitClub

Goodbye to a Fitness Icon: Jack LaLanne (1914-2011)

Fitness Icon Jack LaLanne

Fitness Icon Jack LaLanne

The country’s first celebrity fitness guru, Jack LaLanne, died at his home in California this past Sunday from pneumonia. He was 96.

LaLanne was my all-time favorite fitness personality. I remember watching his 30 minute fitness show on television as a kid back in the 1960′s. That show first aired in 1959 and ran for an amazing 34 years.

LaLanne was an innovator in the fitness world, shaping it into what we know today. He opened the nation’s first modern health club in Oakland, California, in 1936. It had a gym, juice bar and health food store. Soon there were 100 gyms nationwide.

But what he was remembered for most were his fitness stunts. In 1959, at the age of 45, he did 1,000 push-ups and 1,000 chin-ups in 86 minutes. In 1984, a then 70-year-old LaLanne had himself shackled and handcuffed the proceeded to tow 70 boats, 1.5 miles through Long Beach Harbor (source: Reuters.)

LaLanne used his outrageous fitness feats to grab our attention. He had a very important message that he wanted us to hear: Anyone can have a  strong, fit body that can do amazing things. All it takes is regular exercise and a healthy diet. I, for one, heard that message loud and clear. You could say it made me who I am today.

Thanks, Jack. You will be missed.

Michael Wood, CSCS
Chief Fitness Officer
Koko FitClub

Strength Training Lowers Blood Pressure

Strength Training Lowers Blood Pressure
This past fall a study on the effects of consistent strength training was published in the well respected, Journal of Strength and Conditioning Research, and I’ll bet it didn’t make it to your local paper, even though it’s something America desperately needs to hear. Get this: Resistance training, like you’re doing three times a week on the Koko Smartrainer,  resulted in as much as a 20% decrease in a person’s blood pressure! Those results are as good if not better than what is seen through use of blood pressure lowering medications- without the side effects.
Cardiovascular exercise, like your Koko Cardio workouts, have long been recommended by the American Heart Association to decrease cardiovascular risk, but the results of this latest research on strength training is probably a revelation to most people. When you climb on the Koko Smartrainer to do your strength workout at Koko FitClub, you get the added benefit of my full-body, circuit training program design which is designed to get your heart pumping by keeping your body in motion. You get the cardiovascular benefits of both resistance training and cardio!
I hear amazing, real-world stories from you everyday that support these findings, and that by consistently getting to Koko FitClub, at least three days a week, you are seeing transformative changes in your health. (And that is truly the secret to Koko’s magic, my friends- it is so EASY to make it a habit.) So, I’m going to wrap this post up with one particularly inspiring story from a man I had the pleasure of meeting last week during my visit to Koko FitClub Belle Meade, Tennessee. His name is Don Birdwell.
93 lbs lost since last Thanksgiving.
Last November [2009], I finally got sick of being overweight and I got busy. A member of the Y, I started by stepping up my cardio with their elliptical struggling to get in 30 minutes most days. By January, I had lost about 40 pounds. I knew, though, that I was losing muscle mass as well as fat. A hydrostatic body composition test, (considered by most fitness experts and my Doctor, as the most accurate test that is readily available,) confirmed that I had indeed lost 42 pounds but that almost 40% of that was lean body mass (muscle). That explained why, even though I was only eating about 1200 calories per day, my weight loss had stopped. With less muscle, my metabolism had plummeted.
Then in February [2010], I joined Koko FitClub. I revised my goals away from just my weight and focused on percentage of body fat. Since Feb 19, 2010 with my regular and focused Koko workouts, I have lost another 51 pounds. More importantly to me, with the resistance training and less cardio, I have now reached 13% body fat. That is rated “excellent” for a 58 year old male. My goal is to reach 11% by October 27th [2010] my 59th birthday. While I have long since gotten below my original goal of 211 pounds, I love wearing 33 ” slacks (rather than 50″.) My 3X shirts have long since gone to Goodwill and I enjoy wearing Large shirts instead.
My doctor is also amazed. My resting heart rate averages about 53, my blood pressure averages 88/60 without medication. No more Lipitor for my cholesterol. which is now under 120 total. My triglycerides have dropped from over 300 to 58.
I was working hard at the Y. At Koko, I am still working hard but much much more effectively. I am a fan for life. By the way, I was paying more for the YMCA plus $70 per hour for a personal trainer. Please feel free to let anyone contact me if they want more information from a satisfied customer. I love your program! –Don Birdwell
Don Birdwell and Michael Wood, CSCS, Chief Fitness Officer, Koko FitClub

Koko FitClub helped Don Birdwell transform his health and fitness

This past fall, a study on the effects of consistent strength training was published in the well respected, Journal of Strength and Conditioning Research, and I’ll bet it didn’t make it to your local paper, even though it’s something America desperately needs to hear. Get this: Resistance training, like you’re doing three times a week on the Koko Smartrainer,  resulted in as much as a 20% decrease in study participant’s blood pressure! Those results are as good- if not better- than what is seen through use of blood pressure lowering medications- without the side effects.

Cardiovascular exercise, like your Koko Cardio workouts, have long been recommended by the American Heart Association to decrease cardiovascular risk, but the results of this latest research on strength training is probably a revelation to most people. AND, think about this: When you climb on the Koko Smartrainer to do your strength workout at Koko FitClub, you are getting the benefit of resistance training and the added benefit of the full-body, circuit training program design- which is built to get your heart pumping by keeping your body in motion. In other words, you get the cardiovascular benefits of both resistance training and cardio in one workout!

I hear amazing, real-world stories from you everyday that support these findings, and that by consistently getting to Koko FitClub, at least three days a week, you are seeing transformative changes in your health. (And that is truly the secret to Koko’s magic, my friends- it is so EASY to make it a habit.) So, I’m going to wrap this post up with one particularly inspiring story from a man I had the pleasure of meeting last week during my visit to Koko FitClub Belle Meade, Tennessee. His name is Don Birdwell.

93 lbs lost since last Thanksgiving.

Last November [2009], I finally got sick of being overweight and I got busy.  A member of the Y, I started by stepping up my cardio with their elliptical, struggling to get in 30 minutes most days. By January, I had lost about 40 pounds. I knew, though, that I was losing muscle mass as well as fat. A hydrostatic body composition test, (considered by most fitness experts and my Doctor, as the most accurate test that is readily available,) confirmed that I had indeed lost 42 pounds but that almost 40% of that was lean body mass (muscle). That explained why, even though I was only eating about 1200 calories per day, my weight loss had stopped. With less muscle, my metabolism had plummeted.

Then in February [2010], I joined Koko FitClub. I revised my goals away from just my weight and focused on percentage of body fat. Since Feb 19, 2010 with my regular and focused Koko workouts, I have lost another 51 pounds. More importantly to me, with the resistance training and less cardio, I have now reached 13% body fat. That is rated “excellent” for a 58 year old male. My goal is to reach 11% by October 27th [2010] my 59th birthday. While I have long since gotten below my original goal of 211 pounds, I love wearing 33 ” slacks (rather than 50″.) My 3X shirts have long since gone to Goodwill and I enjoy wearing Large shirts instead.

My doctor is also amazed. My resting heart rate averages about 53, my blood pressure averages 88/60 without medication. No more Lipitor for my cholesterol. which is now under 120 total. My triglycerides have dropped from over 300 to 58.

I was working hard at the Y. At Koko, I am still working hard but much much more effectively. I am a fan for life. By the way, I was paying more for the YMCA plus $70 per hour for a personal trainer. Please feel free to let anyone contact me if they want more information from a satisfied customer. I love your program! –Don Birdwell

Thanks, Don, and all of you in Koko Nation who have reached out to us, for sharing your stories. Keep ‘em coming!

In good health,

Michael Wood, CSCS
Chief Fitness Officer
Koko FitClub

Friday FitForum with Michael Wood: Rest Gets Results

Happy New Year, Koko Nation!

It is resolution time and Koko FitClubs around the country are filled with folks and their fitness goals. The enthusiasm and energy I’m seeing  from our members right now is awesome. The feeling that this year the resolutions to lose weight and get in shape are going to succeed. I live for being a part of you reaching your fitness goals!

I also love getting your questions and feedback. Today’s Friday FitForum topic is inspired by a question I get often from members,  and one that is extremely timely considering how enthusiastically we are all pursuing our fitness resolutions this first week of January. That is, “How often  should I be working out?”   Watch the video and find out.

Michael Wood, CSCS
Chief Fitness Officer
Koko FitClub