This October marks the 25th anniversary of National Breast Cancer Awareness Month (NBCAM.) We have all grown accustomed to seeing pink ribbons everywhere this time of year, and every one of us can attach our own story to them. There’s a reason we can all make a personal connection. Did you know:
- Besides skin cancer, breast cancer is the most common cancer diagnosis among US women
- Breast cancer accounts for 1 out of every 4 cancer diagnoses among US women
- About 1 in 8 women in the United States (between 12 and 13%) will develop invasive breast cancer over the course of her lifetime.
- In 2010, an estimated 207,090 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S.
- In 2010, there are more than 2.5 million breast cancer survivors in the U.S.
As a company whose mission is to “change lives” and whose goal it is to become “the way people get, and stay, healthy,” these statistics make all of us at Koko FitClub stand up and take notice. We are in a unique position to improve the health and life quality for breast cancer survivors, women who are our wives, mothers, aunts, grandmothers, sisters and daughters, through simple, prescriptive exercise. So, Koko developed the Breast Cancer Recovery (BCR) HealthTrack especially for them.
For women struggling with breast cancer recovery-related health issues, the Koko Smartrainer is ideally suited to the re-introduction of exercise. The safe, progressive BCR HealthTrack, individualized to each woman’s specific needs, goals and limitations, eases the confusion and anxiety that accompanies taking this important step to reclaiming one’s well-being. I like to think of it as a road map for survivors to renew their strength and rebuild a stronger, more powerful body.
The American Cancer Society found that “weight training significantly improves the quality of life of women recently treated for breast cancer.” I based the Breast Cancer Recovery HealthTrack on the very latest medical and exercise science research. It is designed to:
Improve lean body mass
Rebuild upper body strength
Alleviate the painful swelling of the arms (lymphedema) common after breast cancer surgery
Battle insomnia, weight gain, chronic fatigue, depression and other quality of life-limiting symptoms
Breast cancer survivors have everything to gain by finding an exercise routine that they feel comfortable with, enjoy and can stick to for the long haul. Do you have a friend or loved one who would benefit? Share with her a Breast Cancer Recovery HealthTrack information flyer from the front desk of your local club and after she gets the ok from her doctor, encourage her to stop by for a Smartraining demo.
Here’s to Healthy New Beginnings,
Michael Wood, CSCS
Chief Fitness Officer